國(guó)際包裝設(shè)計(jì)分享|果汁品牌包裝設(shè)計(jì)

Credits:

Design Firm: S&Co

Art Director: Oliver Siegenthaler

Designer: Lully Duque

Illustrator: Angelica Del Valle

Client:

The Coca-Colombia Company

DEL VALLE KIDS

Del Valle is a juice brand that is part of The Coca-Cola Company’s portfolio for the Latin Center region. In 2021 it repositioned its products to highlight and clarify the benefits of each one.

Its product line includes Del Valle Kids, which are juices with high fruit content for young girls and boys.

Among the design restrictions was the impossibility of using photography of the fruit or realistic illustrations. For this reason, we created illustrations with the technique of paper cutting where everyday situations are represented. The fruit is always present but becomes an element that helps to describe the scene and story behind each packaging. the stories generate a connection with the children, while the illustration, the vibrant color of each flavor and the logo in the center, help to highlight the packaging on the shelf.

The creation of the names of each flavor was also important, as they have a cheerful and fun tone voice that connects with the consumer.

The result is 6 attractive Tetrapack packages with different flavors that express a story to connect with the consumer.

Del Valle 是一個(gè)果汁品牌，是可口可樂公司在拉丁中心地區(qū)的產(chǎn)品組合的一部分。2021 年，它重新定位了其產(chǎn)品，以突出和闡明每種產(chǎn)品的優(yōu)勢(shì)。

其產(chǎn)品線包括 Del Valle Kids，這是一種適合年輕女孩和男孩的高水果果汁。

設(shè)計(jì)限制之一是無法使用水果攝影或逼真的插圖。出于這個(gè)原因，我們用剪紙技術(shù)創(chuàng)作了插圖，描繪了日常生活中的情景。水果始終存在，但成為有助于描述每個(gè)包裝背后的場(chǎng)景和故事的元素。這些故事與孩子們產(chǎn)生了聯(lián)系，而插圖、每種口味的鮮艷色彩和中心的標(biāo)志有助于突出貨架上的包裝。

每種口味的名稱的創(chuàng)建也很重要，因?yàn)樗鼈兙哂信c消費(fèi)者聯(lián)系的歡快有趣的語氣。

結(jié)果是 6 個(gè)具有不同口味的有吸引力的 Tetrapack 包裝，表達(dá)了與消費(fèi)者聯(lián)系的故事。