中國(guó)臺(tái)灣包裝設(shè)計(jì)欣賞|青鳥蜂蜜蛋糕禮盒包裝設(shè)計(jì)

L'O Bleu Castella 青鳥｜蜂蜜蛋糕禮盒

- 最簡(jiǎn)單的幸福是珍惜身邊所擁有的事物，並感到知足。-

來自日本的L'O Bleu以童話青鳥中的故事理念作為引導(dǎo)，希望將"知足與真誠(chéng)"的生活理念傳達(dá)給人們；同時(shí)也將其理念貫徹在產(chǎn)品之中，以最原始的配方搭配天然原料來製作糕點(diǎn)，使人們?cè)谄穱煹剿麄兊漠a(chǎn)品之後，都能夠感受到純粹真切的幸福感。

"人們?yōu)樽约核x的幸福踏上追求之旅，而事實(shí)上他們?cè)缭诼吠旧系玫叫腋Ａ?，只是他們並不知道。"

在本次的標(biāo)誌與包裝設(shè)計(jì)中，我們將故事"青鳥"以劇場(chǎng)表演的概念展現(xiàn)整體的視覺元素，從故事的序幕開始，乃至中途劇情的發(fā)展，直至故事結(jié)尾分段呈現(xiàn)。在包裝材質(zhì)部分，我們選用特殊的染色紙材表現(xiàn)青鳥的色彩特徵，並將其外型以打凸加工與印刷交疊的方式呈現(xiàn)，展現(xiàn)故事本身的樸實(shí)特質(zhì)。

The simplest happiness is to appreciate what you have around you and feel content.

L'O Bleu from Japan uses the concept of the Bluebird fairy tale as her guide, hoping to convey the concept of contentment and sincerity. At the same time, it also implements its concept into the products, making cakes with the most original formula and natural raw materials, so that people can feel pure and true happiness after tasting their products.

"People embark on a journey in pursuit of their definition of happiness, when in fact they have already achieved it, they just don't know it."

In this logo and packaging design, we show the overall visual elements of the story "Bluebird" with the concept of theater performance, from the beginning of the story, to the development of the midstory, until the end of the story. In the part of packaging material, we chose special dyeing paper to show the color characteristics of blue birds, and presented its appearance by convex processing and overlapping printing, to show the simple characteristics of the story itself.

中國(guó)臺(tái)灣

CLIENT｜L'O BLEU

Designer｜Louis Chiu , AAOO Studio

Print｜金彩曰包裝

Photograph｜Whitehand Studio

VIA：Ferguson Chang、Aaoo Studio